{"id":4942,"date":"2026-04-01T18:25:45","date_gmt":"2026-04-01T18:25:45","guid":{"rendered":"https:\/\/mfa.mk\/?post_type=project&p=4942"},"modified":"2026-05-03T14:33:52","modified_gmt":"2026-05-03T14:33:52","slug":"scaling-made-to-measure-fashion-the-just-fashion-perspective-on-digital-innovation","status":"publish","type":"project","link":"https:\/\/mfa.mk\/en\/project\/scaling-made-to-measure-fashion-the-just-fashion-perspective-on-digital-innovation\/","title":{"rendered":"Scaling Made-to-Measure Fashion: The Just Fashion Perspective on Digital Innovation"},"content":{"rendered":"

This March, during Fashion Weekend Skopje, we had the opportunity to present a pilot case\u00a0Bastet Noir<\/a>\u00a0from the\u00a0Just Fashion<\/a> EU Project as part of the public talk \u201c3D and AI in Fashion.<\/p>\n

The session explored how 3D technologies and Artificial Intelligence are reshaping the future of fashion design, production, and customization\u2014bringing together innovation, creativity, and sustainability. Together with Daniela Milosheska, Creative Director of Bastet Noir, we discussed how made to order fashion can scale through virtual customization and digital prototyping\u2014demonstrating how technology enables more efficient, personalized, and sustainable production models.<\/p>\n

\u201cWe design for a woman who is constantly on the move\u2014seeking comfort, adaptability, and functional wardrobe.\u201d Daniela shared first impressions and mid-term results from the pilot case, highlighting key challenges and turning points in the process.<\/p>\n

\u201cWe realized early on that scaling a decentralized production model is complex\u2014what worked before was no longer sustainable.\u201d<\/p>\n

The conversation further emphasized how innovation often emerges from constraint: \u201cFrequent travel inspired the need for smarter garments\u2014pieces that simplify movement while maintaining functionality and style.\u201d This led to the development of a modular design approach: \u201cA single garment transforms from a trench into a separate cropped jacket and skirt, responding to different contexts and needs.”<\/p>\n

The pilot also reflects a strong commitment to circularity and responsible production: \u201cBy integrating 3D pattern-making, made-to-order production, and local manufacturing, we reduce waste while maintaining quality and control.\u201d<\/p>\n

The event concluded with a showcase of the pilot capsule collection developed within the project\u2014bringing these concepts to life through tangible design solutions.<\/p>\n

A special thank you to all participants, collaborators, and attendees who contributed to this inspiring exchange. We continue to welcome designers, researchers, innovators, students, and industry professionals to join the conversation around the future of digital fashion and technology-driven design.<\/p>\n

\n

#JustFashion<\/p>\n

Photo by Goran Boshkovski<\/p>\n\n\t\t