{"id":4000,"date":"2025-03-01T14:31:36","date_gmt":"2025-03-01T14:31:36","guid":{"rendered":"https:\/\/mfa.mk\/?post_type=project&#038;p=4000"},"modified":"2025-03-18T15:41:30","modified_gmt":"2025-03-18T15:41:30","slug":"european-sustainability-project-just-fashion-kicks-off-to-drive-a-greener-fashion-industry","status":"publish","type":"project","link":"https:\/\/mfa.mk\/en\/project\/european-sustainability-project-just-fashion-kicks-off-to-drive-a-greener-fashion-industry\/","title":{"rendered":"European Sustainability Project \u2018Just Fashion\u2019 Kicks Off to Drive a Greener Fashion Industry"},"content":{"rendered":"<p><b>For Immediate Release<\/b><br \/>\n<b>Antwerp, Belgium \u2013 7 February 2025<\/b><\/p>\n<p>20 European partners launched a major initiative funded by the European Union and coordinated by the University of Antwerp, to transform the fashion sector into a more sustainable, circular, and socially inclusive industry<\/p>\n<p><b>Tackling Fashion\u2019s Environmental Footprint<\/b><\/p>\n<p>The European fashion industry is a significant economic force, with more than 160,000 companies employing 1.5 million people. However, its environmental impact is equally substantial. Textile consumption in the EU ranks among the top contributors to pollution, with 5.8 million tonnes of textiles discarded annually and high carbon emissions resulting from overproduction and wasteful consumption patterns.<\/p>\n<p>To address these challenges, the Just Fashion project\u2014a Horizon Europe-funded initiative coordinated by the University of Antwerp\u2014has been launched. This ambitious collaboration between 20 partners from eight European countries (Belgium, UK, Lithuania, Italy, Spain, Germany, North Macedonia, and Portugal) aims to support Micro, Small, and Medium Enterprises (MSMEs) and SMEs in navigating the transition toward a greener and more transparent fashion industry.<\/p>\n<p><i>\u201cThe fashion industry is at a critical turning point. Just Fashion will provide companies with the necessary tools and guidance to implement circular and socially responsible business models, aligning with new European Green Deal regulations,\u201d<\/i> says <b>Professor Annick Schramme<\/b>, project coordinator and expert in fashion management at the University of Antwerp.<\/p>\n<p><b>A Roadmap for Sustainability<\/b><\/p>\n<p>Just Fashion\u2019s key objectives include:<\/p>\n<ul>\n<li>Mapping sustainability in the European fashion sector to gain insights into existing challenges and best practices.<\/li>\n<li>Developing and testing circular business models that support companies in reducing their carbon footprint and waste.<\/li>\n<li>Implementing six pilot projects focusing on diverse aspects of circularity, such as material innovation, zero-waste prototyping, recycling, and transparency in supply chains.<\/li>\n<li>Enhancing digital tools and AI-based solutions to assist fashion businesses in complying with the European Green Deal and future policy regulations.<\/li>\n<\/ul>\n<p><b>Building a Circular and Inclusive Fashion Industry<\/b><\/p>\n<p>The European Commission has set ambitious sustainability goals, including the EU Strategy for Sustainable and Circular Textiles (2022), which demands a shift to longer-lasting, recyclable, and ethically produced fashion items. To meet these objectives, Just Fashion will update existing tools and instruments, create AI-driven policy support mechanisms, and provide hands-on assistance for MSMEs and SMEs.<\/p>\n<p><i>\u201cMany fashion companies want to adopt more sustainable practices but often don\u2019t know where to start. Just Fashion will bridge this gap by equipping them with practical solutions that enhance circularity and social responsibility,\u201d<\/i> explains Schramme.<\/p>\n<p><b>A Multi-Stakeholder Approach<\/b><\/p>\n<p>The Just Fashion consortium consists of leading universities, research institutes, industry organizations, and business networks, including:<\/p>\n<ul>\n<li>Universities &amp; Research Institutes: University of Antwerp (Belgium), Vilnius Gediminas Technical University (Lithuania), University for the Creative Arts (UK), Eurecat (Spain).<\/li>\n<li>Industry &amp; Business Support Organizations: MODACC (Spain), Fashion Council Germany, European Fashion Alliance (Germany), Flanders DC (Belgium), ADRAL (Portugal), Materahub (Italy), Macedonian Fashion Association.<\/li>\n<li>Development &amp; Policy Agencies: EURADA (Belgium), ART-ER (Italy), European Crowdfunding Network (Belgium).<\/li>\n<li>Fashion Companies &amp; SMEs: Luisa Cerano (Germany), Staff Jersey (Italy), Boboli SA (Spain), Bastet Noar (North Macedonia), Xandres (Belgium), Waanzin (Belgium).<\/li>\n<\/ul>\n<p><b>Next Steps<\/b><\/p>\n<p>Over the next three years, the Just Fashion project will work closely with fashion businesses to test innovative approaches, refine policy frameworks, and set new industry standards for circularity and sustainability.<\/p>\n<p><b>For updates, follow the Just Fashion project on:<\/b><\/p>\n<p><a href=\"https:\/\/instagram.com\/justfashion_project\">https:\/\/instagram.com\/justfashion_project<\/a><span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/just-fashion-eu-project\">https:\/\/www.linkedin.com\/company\/just-fashion-eu-project<\/a><span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/mailchi.mp\/de48966714a5\/just-fashion-newsletter\">Just Fashion Newsletter<\/a><\/p>\n<p><b>Press and Coordination Contact:<\/b><\/p>\n<p><a href=\"mailto:JustFashion@uantwerpen.be\">JustFashion@uantwerpen.be<\/a><\/p>\n<p><a href=\"mailto:annick.schramme@uantwerpen.be\">annick.schramme@uantwerpen.be<\/a><span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4004 size-large\" src=\"https:\/\/mfa.mk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-16.12.13-1024x748.png\" alt=\"\" width=\"1024\" height=\"748\" srcset=\"https:\/\/mfa.mk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-16.12.13-1024x748.png 1024w, https:\/\/mfa.mk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-16.12.13-300x219.png 300w, https:\/\/mfa.mk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-16.12.13-768x561.png 768w, https:\/\/mfa.mk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-16.12.13-1536x1122.png 1536w, https:\/\/mfa.mk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-16.12.13-1080x789.png 1080w, https:\/\/mfa.mk\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-16.12.13.png 1637w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Immediate Release Antwerp, Belgium \u2013 7 February 2025 20 European partners launched a major initiative funded by the European Union and coordinated by the University of Antwerp, to transform the fashion sector into a more sustainable, circular, and socially inclusive industry Tackling Fashion\u2019s Environmental Footprint The European fashion industry is a significant economic force, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4001,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[7,48,8],"class_list":["post-4000","project","type-project","status-publish","has-post-thumbnail","hentry","project_tag-fwsk","project_tag-justfashion","project_tag-mfa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.4) - 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